What is the future of loyalty?

Are loyalty programmes evolving away from traditional point-based schemes? Is the future of loyalty now point-less?

In recent years, rapid innovation and disruption within the financial services sector has left the FCA painfully far behind.

“The most critical metric is how long it takes for an innovative idea to reach a customer. If it takes your company months, how can you compete with an organization that delivers in days?” Adrian Cockcroft,  VP of of Cloud Architecture Strategy at…

“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.'Maya Angelou

‘Is the future of loyalty point-less?’ This is the question we will be debating at our live panel event on July 6th. 

Our panel debate on the future of customer loyalty: ‘Is the future of loyalty point-less?’ takes place on July 6th, and brings together experts from loyalty, data, CRM, e-commerce and digital product.

We are just a couple of weeks away from our unique virtual panel debate about the immediate future of customer loyalty: 'Is the future of loyalty point-less?'.

The time of year is upon us when Pride fever takes over; preparations are underway for the annual parade, and companies dutifully replace logos to include the famous rainbow flag to show they are allies.

To my mind, Pride has become pretty…

Ahead of our unique virtual panel event about the immediate future of customer loyalty: ‘Is the future of loyalty point-less?’ we interviewed our expert panellists to find out more about their personal experiences and their opinions on loyalty.

This year’s HOSTECH event brought the effect of the pandemic on the hospitality industry sharply into focus.

It rapidly accelerated customer adoption of food delivery – enabled in large part by technology – and created an opportunity for entirely…

Have you got what it takes to build products from the outside-in?

We don’t often talk about a specific technology. However, NATS needed its own event due to the scale of its impact. 

This Earth Day, in this second article in a 2-part series we tasked ourselves with looking at how digital products and technologies can help fix a complex problem like climate change by accelerating us towards a circular economy.

This Earth Day, in a 2-part series, we tasked ourselves to find out how digital products and technologies can help fix a complex problem like climate change by accelerating us towards a circular economy. 

Red Badger's new CEO, David Wynne, reflects on the challenges facing blue chips in a world of Digital Product that is leaving them behind.

Consumers demand equitable value exchange from the brands they engage with. And loyalty programmes have to work extra hard to attract, retain and excite a hyper-aware, hyper-connected and hyper-individual customer.