[*] Accessibility is often abbreviated as the numeronym a11y, where the number 11 refers to the number of letters omitted.

The last 18 months have drastically changed the way I think about developing digital products. My background is in technology. I started as a software engineer working with a cross-functional team at Red Badger. At that time my thinking about a…

Cain Ullah, CEO of Red Badger, in an interview with Manny Amadi, CEO of C&E Advisory. Manny is a trusted advisor to some of the world's foremost companies, non-governmental organisations, trusts & foundations, and high-impact philanthropists. He has…

Meditations was the personal diary of Emperor Marcus Aurelius (121-180 AD), written as the Antonine Plague swept through the Roman Empire. It gives a rare glimpse into the private thoughts of one of the most powerful people who ever lived, in the…

Uncertainty has had an ever-increasing presence in our complex economic and social systems – and it's reached a new height with the Covid-19 pandemic. As we endure through these uncharted times, Dr. Mariana Mazucatto's work on mission-oriented…

If I were to say that new product development was a key driver in business growth and profitability, I doubt many people would fall off their chair in surprise. But as we enter an unknown future with many businesses tightening their belts, now may…

We are in the midst of an unprecedented time, when the whole world feels that it has stopped and hit the reset button. Sat in our makeshift offices, with life careering in and out like a small child on a Zoom call, transformation programmes are…

If there’s one thing ‘digital’ these lockdown weeks have highlighted to everyone - it is the ability to move ideas into production quickly. We’ve seen an explosion of lean startups across enterprises, government and healthcare. As Sayna Nadella put…

COVID-19 has impacted our world in unprecedented ways. Moving away from the tragedy and fear, one positive impact has been that of our environment being able to take a breath of fresh air. The example of the Dhauladhar mountain range being seen from…

John Little coined his eponymous theorem while studying queues – it links the rate at which customers enter a queue, the average wait each customer experiences, and the number of customers you’d tend to find in that queue. Knowing two of these…

Avivah Wittenberg-Cox, a global expert in gender balance, and Manny Amadi, MVO, a purpose-led business expert, have joined Red Badger’s Advisory Board. 

Avivah Wittenberg-Cox is a global expert on all things gender balance. She is the CEO of…

We’re proud to announce that our Digital Marketing Apprentice Honesty Haynes-Williams has joined the BIMA100 in the Students & Apprentices category.

We’re so proud to announce that we’ll be working with NHS England & NHS Improvement to design and build the next version of their collaboration platform, FutureNHS.

In the context of recent advances in Test Automation, we need to address the relevance of the Test Pyramid. First popularised by Mike Cohn, for a decade and a half, this model has been invaluable in illustrating the benefits of a bottom-up approach…

I am sure that everyone who is reading this blog has worked hard and had some failures along the way, for all of us those mistakes became learning experiences. So we were able to take those learnings and make adjustments to our future ideas, meaning…

We're proud to announce that our Badger-built platform, ShareThyme has been selected as an honourable mention in Fast Company’s 2020 World Changing Ideas Awards in Corporate Social Responsibility and Health & Wellness categories. ShareThyme was our…

One of the major technical revolutions in modern times has been the cost of storing information. Storing petabytes of information is now relatively cheap. This has led to a culture in digital teams to store and track everything. I’m not against…

At Red Badger we often lead our clients in developing user-centric designs and strategies for digital product development. More recently, however, we’ve been adding data-driven design strategies to the mix. These concepts are frequently thought of…

At Red Badger our delivery teams often use a North Star metric to guide the way through product delivery. A good North Star tells you if the direction of travel your product teams are taking is having a positive or negative impact on your customers.

One metric that most eCommerce Product Owners look at is conversion rate. This is usually the number of orders in a day divided by the number of site visits. We trend this metric, we compare it week-on-week and year-on-year and we optimise our…