Red Badger in collaboration with Haller and Pearlfisher designed and built a web based app for the charity Haller. Our primary users for this app are Kenyan based, rural farmers who live a life far removed from the abundance of our comfortable western home comforts.
Haller bring life changing but basic civilised facilities to communities. The construction of reservoirs, wells, sanitisation, medical centres and learning facilities are all just a part of the work carried out by dedicated Haller recruits both on the ground in Kenya and in the UK. Led by renowned environmental expert Rene Haller, education and dissemination of agricultural knowledge is a big part of their work. Through education, Haller help local communities build sustainable futures.
The Haller app is a constant, on demand source of this information and an alternative way to reach further afield. Red Badger spent time in Africa working directly with the farmers to ensure the final product was focussed on their goals, accessible and understandable. Some of the users we were targeting had very little or no experience of using applications or websites so intuitive interactions were essential. We could not rely on any existing knowledge or experience of conventions.
The app has now launched and to mark the occasion Pearl Fisher have created this fantastic video that tells the story. To get the full background on Red Badgers involvement in the app, how we approached the research, workshops and testing there are a series of blog posts below.
Farmer Training Research