Red Badger is Amplitude’s first UK partner

An illustration of a graph labelled red badger with the plot marks leading towards a big red heart.

Here at Red Badger we love data and insights, and it’s been a busy couple of months for our Insights team. We’ve been meeting clients to discuss how we can help them improve their products and services, by using data backed insights and starting a couple of new engagements.

We also love great tools that help us build better products, and we’re pleased to announce that Red Badger has officially become the first UK partner for Amplitude, a product analytics platform.

Amplitude is on a mission to help companies build better products. This Silicon Valley technology company has been making waves in the States with a next generation product analytics platform built with digital products and services in mind. They are used in 180+ countries by 20,000+ businesses including IBM, Twitter, Microsoft, Samsung, Under Armour, Adidas, HubSpot, PayPal and many more.

The platform is often used alongside tools such as Adobe and Google Analytics, giving Product Owners better access to valuable retention data that would have been complicated to access and require a third party tool. Amplitude is particularly strong at analysing retention within apps and websites, identifying key features that help drive repeat usage.

At Red Badger, we’re all about doing the right thing and doing it right when it comes to designing and delivering digital products and platforms. Our partnership with Amplitude means we can deliver better services to our clients as a result, by using actionable insights from the data analysis to inform the product decisions.

If you have a project in mind, would like to learn more about our Insights practice or Amplitude, we’d love to hear from you. Please get in touch at jimmy.muldoon@red-badger.com