All posts by Jimmy Muldoon

Opinion Jimmy Muldoon

One minute reads: getting value from data

One of the major technical revolutions in modern times has been the cost of storing information. Storing petabytes of information is now relatively cheap. This has led to a culture in digital teams to store and track everything. I’m not against…

Opinion Jimmy Muldoon

One minute reads: data-driven design

At Red Badger we often lead our clients in developing user-centric designs and strategies for digital product development. More recently, however, we’ve been adding data-driven design strategies to the mix. These concepts are frequently thought of…

Delivery Opinion Jimmy Muldoon

One minute reads: a North Star in product delivery

At Red Badger our delivery teams often use a North Star metric to guide the way through product delivery. A good North Star tells you if the direction of travel your product teams are taking is having a positive or negative impact on your customers.

Opinion Jimmy Muldoon

One minute reads: mobile conversion rates

One metric that most eCommerce Product Owners look at is conversion rate. This is usually the number of orders in a day divided by the number of site visits. We trend this metric, we compare it week-on-week and year-on-year and we optimise our…

insight Opinion Jimmy Muldoon

100% off free advice on deep discounting

With reports this week of poor retail sales this Christmas, is it time for the industry to have a rethink? Almost every company I’ve ever worked with uses revenue targets as their KPI. It’s worked for years, so why change? The problem is setting a…

insight technology Opinion Jimmy Muldoon

Rage against the machine learning

Like all good buzzwords, machine learning (ML) has taken over and seemingly become an instinctive label for anything involving computers. Gartner have been saying machine learning is at ‘peak hype’ for the last year or so. I have no doubt that…

insight Opinion Jimmy Muldoon

Fail hard, learn fast

Great examples of website optimisation can be found from simple A/B tests. These days A/B tests extend beyond changing button colours, CTA text and page redirects. Utilising the enhanced features of modern optimisation tools can allow you to create…