Co-authored by Kaylie Green, Francis Mortimore and Jimmy Muldoon.

One of the major technical revolutions in modern times has been the cost of storing information. Storing petabytes of information is now relatively cheap. This has led to a culture in digital teams to store and track everything. I’m not against…

At Red Badger we often lead our clients in developing user-centric designs and strategies for digital product development. More recently, however, we’ve been adding data-driven design strategies to the mix. These concepts are frequently thought of…

At Red Badger our delivery teams often use a North Star metric to guide the way through product delivery. A good North Star tells you if the direction of travel your product teams are taking is having a positive or negative impact on your customers.

One metric that most eCommerce Product Owners look at is conversion rate. This is usually the number of orders in a day divided by the number of site visits. We trend this metric, we compare it week-on-week and year-on-year and we optimise our…

Internal search analysis

With reports this week of poor retail sales this Christmas, is it time for the industry to have a rethink? Almost every company I’ve ever worked with uses revenue targets as their KPI. It’s worked for years, so why change? The problem is setting a…

Like all good buzzwords, machine learning (ML) has taken over and seemingly become an instinctive label for anything involving computers. Gartner have been saying machine learning is at ‘peak hype’ for the last year or so. I have no doubt that…

Great examples of website optimisation can be found from simple A/B tests. These days A/B tests extend beyond changing button colours, CTA text and page redirects. Utilising the enhanced features of modern optimisation tools can allow you to create…

In a digital first world, customer want ease and flexibility. Net Promoter Score (NPS) and Goal Achievement (GA) are often used as key measures of success for large websites – but in this ‘big data’ driven world is there space for these, more…

Tuesday 5th June in a trendy Hoxton loft saw over 100 attendees for the first product conference hosted by Amplitude. If you couldn’t attend here’s what you missed.

At Red Badger we’ve been delivering outstanding products for our customers for eight years. We help our clients solve problems and deliver real impact through innovation, transformation and culture. Because of this heritage, creating an Insights…