Our latest event features a panel debate between experts from some of the most well-recognised and respected brands working in loyalty, data, CRM, e-commerce and digital product who discuss where brands must go next to keep customers happy, engaged…
- Badger Life
- UX & Design
- Mission Beyond
Dull, unoriginal, lacking in real value: traditional loyalty schemes are dead in the water. As loyalty-native brands capture the hearts, minds and wallets of the modern consumer, blue chips must rethink their approach. The application of a digital…
We don’t often talk about a specific technology. However, NATS needed its own event due to the scale of its impact.
This Earth Day, in this second article in a 2-part series we tasked ourselves with looking at how digital products and technologies can help fix a complex problem like climate change by accelerating us towards a circular economy.
This Earth Day, in a 2-part series, we tasked ourselves to find out how digital products and technologies can help fix a complex problem like climate change by accelerating us towards a circular economy.
Consumers demand equitable value exchange from the brands they engage with. And loyalty programmes have to work extra hard to attract, retain and excite a hyper-aware, hyper-connected and hyper-individual customer.
Taken from our event in February 2022, Red Badger Managing Director Joel Williams looks at the importance of digital loyalty programmes and how brands are looking for new ways to improve customer experience as a result of the digital demands and…
Spend enough time working together in a team and you’re bound to encounter teammates feeling anxious, uninspired or just that general sense of something not being right at work. This can lead to disengagement and ultimately, a drop in performance.
This is the second article in a 3-part series documenting how Red Badger built a mission-oriented product company from the ground up.
If you haven't already, make sure you read part one first, where we talk about building a mission-driven business…
“Hyper-aware, hyper-connected and hyper-individual, Generation Z are challenging brands in search of a more equitable value exchange.”Chris Sanderson, Co-Founder, The Future Laboratory
Every year, June is dedicated to celebrating the LGBTQ+ community. It manifests in a broad swath of events, parties, celebrations, marches, speeches and everything in between. No doubt you’ll likely have seen the campaigns popping up on your social…
Digital product transformation consulting firm Red Badger promotes Olga Loyev to Managing Director. An 8-year veteran of the company, Olga will assume the role of Business Unit Managing Director alongside Joel Williams and Ben McLeod.
The hospitality sector has been a rich hunting ground for digital disruptors. For those prepared to do things differently or go above and beyond expectations, there has been a receptive audience and underserved customer demand.
Learning from your mistakes and improving on your successes quickly is an essential skill practiced by leading organisations. They never rest. They always look for ways to improve.
Off-the-shelf digital software or products are great for solving a particular problem, but they often aren’t fit for purpose when it comes to delivering seamless experiences for guests.
Guest engagement and satisfaction will be the benchmarks upon which your hotel will either thrive or fail. If your strategy isn’t focused around these key metrics then you’re falling behind.
Years of tactical technology investment have meant many hotels and hospitality organisations are now built on piecemeal platforms, outsourced services, stand-alone solutions or rigid one-size-fits-all solutions.