All posts by Sinem Erdemli

UX & Design Sinem Erdemli

Onboarding, end of life and everything in between

“Thank you for signing up!”Phew. You finally got them. Perhaps you’ve teased your latest paying customer with a free month to their annual subscription, or lured them in with shiny promises that’ll change their life. Whatever the reason, they bought…

UX & Design Sinem Erdemli

Putting context in user stories with Jobs to Be Done

The Jobs to Be Done (JTBD) Framework is a powerful tool to understand customer context and innovate for success. In a market place full of distracted, unpredictable humans innovating takes more than knowing your customer demographics, you need to…

Strategy Sinem Erdemli

Service Blueprint for validating ideas

Today, the competition amongst online retail businesses to gain customers and to keep them happy is fierce. Running a good business requires more than just selling a high-quality product. Customers now demand excellence in their experiences and are…

UX & Design Sinem Erdemli

UX Tip of the week: Making UX part of the Process

Design has gone a long way. Roles have expanded from being a last minute add ons to product strategy influencers. Design is no longer seen as the last step of a process that makes a product look pretty to defining product scope. UX design as a…

UX & Design Sinem Erdemli

The Design Sprint at Red Badger

At Red Badger, we typically start projects by gathering insights and working out initial concepts. This allows us to understand the users, identify a scope for the project with clients and prepare design assets for development. Also known as ‘sprint…