From the developers to creatives to business people, how to get everyone to finally understand the what UX is really about.
Bob = User
For starters, you should always make it clear it is all about the “user” aka Bob.
Stop using the term “user” to the team. These “users” are people with feelings like Bob. Try to use the persona’s name that the UX team meticulously researched and created for the brief.
Let’s make this abundantly clear, people are not “stupid” or “slow” or “lazy”.
If you are not there to defend the “user” … then who will? If there is no one representing Bob, then there is no UX.
Do not resort to the easiest tech solution. I know, it’s hard…
UX is not like paint. We can’t just slab some paint on a chipped wall and call it a day. It is much more than that, so much more.
So, if you just take one thing from all of this, remember:
Until next week….