Boel Ferguson, ex VP & GM of Disney Interactive EMEA & UK joins Red Badger as an Executive Board Advisor

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Boel Ferguson, an experienced interactive media executive, has joined Red Badger as an Executive Board Advisor.

Boel’s passion lies in building and developing teams to deliver sustainable business growth. Her experience ranges from delivering major change projects in large matrix organisations across EMEA, for a Fortune 100 Company, to delivering rapid growth for an entrepreneurial business post an IPO. 

In her last role as VP & GM of Disney Interactive EMEA & UK, Boel was responsible for the division that creates consumer touchpoints across handheld devices, desktops and games consoles across EMEA. Prior to taking this position, Boel led Disney’s successful kids and family television channels in the UK. 

At Red Badger, Boel’s remit will include working alongside the Executive Board members on governance and future planning for the growth of the business. She joins the existing company board which includes Red Badger’s Cain Ullah (CEO), David Wynne (COO), Stuart Harris (Chief Scientist) and Mike Altendorf (Non-Exec Director)

Boel is also a member of the Global Foresight Advisory Council of The Futures School and a volunteer at OneTech, mentoring under-represented female & BAME tech founders. She also actively volunteers at Smart Works, a coaching and dressing service for unemployed women with confirmed job interviews. 

Here are personal comments from the Executive Board Members on Boel’s appointment:  

Boel Ferguson: “I’m looking forward to working with a business that is at the forefront of business transformation and digital innovation, and using my experience to help Red Badger scale sustainably while maintaining culture and quality of the service.” 

Cain Ullah: “I’m very excited to welcome Boel into Red Badger’s Executive Board. She’s an incredibly inspiring leader and brings a wealth of knowledge from her experience at Disney. She’s a great addition to our business and brings cognitive diversity and more gender balance at executive board level. I’m looking forward to working alongside and learning from her.”

David Wynne: “Boel brings a fresh dimension to our board, with new thinking and challenge. Everyone in Red Badger is going to love working with her.”

Stuart Harris: “We’re really excited to be working with Boel and are enjoying her refreshing perspectives drawn from life (and Disney). I’m confident that her opinions will be invaluable to us as we navigate a challenging future together.” 

Mike Altendorf: “Boel has unparalleled experience working in a media company that has had to transform due to disruption from the digital channels, changing consumer consumption and new digital-only entrants. Boel’s ability to drive change by building cross functional teams bringing digital technology, data and product management together will be a huge help and insight to Red Badger and our clients.”

Red Badger worked with Inclusive Boards, the UK's leading executive search agency specialising in diversity and inclusion at governance level, for the search of this role. 

For more information please contact Mara Zalite,, +44 7595728905

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