Cain Ullah, CEO of Red Badger joins 20-first, a world-leading gender balance consultancy, as an advisory board member

Cain Ullah has joined the advisory board of 20-first, a world-leading gender balance consultancy that advises companies on 21st-century leadership and organisational effectiveness.


Cain Ullah, CEO of Red Badger and Avivah Wittenberg-Cox, CEO of 20-first 

Avivah Wittenberg-Cox, CEO of 20-first, and Cain share a passion for building balanced businesses, promoting diversity and a culture of belonging. Cain has been writing and speaking on the topics of gender balance and cognitive diversity for a number of years – with the recent pandemic and social unrest these issues have become even more urgent. Avivah is one of the most prominent thought leaders in the balanced business space. She’s a regular contributor to the Harvard Business Review and Forbes. Her book, Why Women Mean Business, was awarded the MANPOWER Best Book of the Year Prize. Her recent Forbes article ‘What Do Countries With The Best Coronavirus Responses Have In Common? Women Leaders’ has been shared more than 8 million times and sparked a global conversation. 

As an advisory board member, Cain will be working with 20-first to raise the volume and visibility of their advocacy for building balance in business. 

Cain joins an extensive and prestigious board of 20-first advisors including Dr Tomas Chamorro-Premuzic, an organisational psychologist and author of ’Why Do So Many Incompetent Men Become Leaders?; Jeffery Tobias Halter, a former Director of Diversity Strategy for The Coca-Cola Company; Anya Navidski, Founding Partner at Voulez Capital; Michel Landel, a former CEO of Sodexo and many others. 

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