News Red Badger Team

Emotions, Google, and a tone deaf quiz

While snow and ice inflict the country, you may be wondering to yourself - what am I going to do while waiting for my car to defrost? How am I going to pass the time waiting for my delayed train? Just how will I handle huddling up in a cafe waiting…

News Red Badger Team

Fake internet, folding phones, and focus groups

With only a week left of Dry January, Veganuary, Try January and just January, now is the time for distractions. So, get comfy and pull up the Weekly Sett to tide you over and help you forget the glorious taste of a glass of wine and a cheeseburger.

News Badger Life Red Badger Team

12 days of Red Badger - Our 2018 in review

Over the Christmas break, we took the opportunity to highlight the 12 most impactful changes to our business in 2018. This was a big year for us. Our team surpassed well beyond the 100 person mark, we partnered with a highly innovative product…

insight Opinion Jimmy Muldoon

100% off free advice on deep discounting

With reports this week of poor retail sales this Christmas, is it time for the industry to have a rethink? Almost every company I’ve ever worked with uses revenue targets as their KPI. It’s worked for years, so why change? The problem is setting a…

Opinion Harriet Adams

Retailers: Your customers are cheating on you

Loyalty doesn't exist any more. Well, not in the traditional sense. In this consumerist world, convenience is king. We don't really care how many points you give us or how many free coffees we get. We care about how good your product or service is,…

insight technology Opinion Jimmy Muldoon

Rage against the machine learning

Like all good buzzwords, machine learning (ML) has taken over and seemingly become an instinctive label for anything involving computers. Gartner have been saying machine learning is at ‘peak hype’ for the last year or so. I have no doubt that…

insight Opinion Jimmy Muldoon

Fail hard, learn fast

Great examples of website optimisation can be found from simple A/B tests. These days A/B tests extend beyond changing button colours, CTA text and page redirects. Utilising the enhanced features of modern optimisation tools can allow you to create…

Badger Life Delivery Michelle Vidler

Power Hour at Red Badger

It’s no secret that I love Gretchen Rubin, the author and podcaster who discusses happiness and human nature. Most of her tips and strategies are for home life but I started thinking; could these also apply to work?