With reports this week of poor retail sales this Christmas, is it time for the industry to have a rethink? Almost every company I’ve ever worked with uses revenue targets as their KPI. It’s worked for years, so why change? The problem is setting a…
Loyalty doesn't exist any more. Well, not in the traditional sense. In this consumerist world, convenience is king. We don't really care how many points you give us or how many free coffees we get. We care about how good your product or service is,…
Great examples of website optimisation can be found from simple A/B tests. These days A/B tests extend beyond changing button colours, CTA text and page redirects. Utilising the enhanced features of modern optimisation tools can allow you to create…
Consumers are adopting new technologies at light speed and great customer experience is no longer appreciated, it’s expected. It’s difficult for companies with digital products and services to keep up. They are at risk of being disrupted by more…
Using cross-functional teams to deliver projects is a no-brainer. So why do many organisations get it wrong, and how well does your organisation do?
We've seen a massive increase in the number of disruptive technologies emerging over the past few years.
“Thank you for signing up!”Phew. You finally got them. Perhaps you’ve teased your latest paying customer with a free month to their annual subscription, or lured them in with shiny promises that’ll change their life. Whatever the reason, they bought…
120 international speakers, 3000 participants and more than 900 companies - that’s the Fifteen Seconds Festival. For two days, the city of Graz in Austria was celebrating the digital thought leaders of tomorrow. All this with a special dedication to…