insight Opinion Jimmy Muldoon

100% off free advice on deep discounting

With reports this week of poor retail sales this Christmas, is it time for the industry to have a rethink? Almost every company I’ve ever worked with uses revenue targets as their KPI. It’s worked for years, so why change? The problem is setting a…

Opinion Harriet Adams

Retailers: Your customers are cheating on you

Loyalty doesn't exist any more. Well, not in the traditional sense. In this consumerist world, convenience is king. We don't really care how many points you give us or how many free coffees we get. We care about how good your product or service is,…

insight Opinion Jimmy Muldoon

Fail hard, learn fast

Great examples of website optimisation can be found from simple A/B tests. These days A/B tests extend beyond changing button colours, CTA text and page redirects. Utilising the enhanced features of modern optimisation tools can allow you to create…

technology Opinion Cain Ullah

Mobile Metamorphosis

Consumers are adopting new technologies at light speed and great customer experience is no longer appreciated, it’s expected. It’s difficult for companies with digital products and services to keep up. They are at risk of being disrupted by more…

UX & Design Sinem Erdemli

Onboarding, end of life and everything in between

“Thank you for signing up!”Phew. You finally got them. Perhaps you’ve teased your latest paying customer with a free month to their annual subscription, or lured them in with shiny promises that’ll change their life. Whatever the reason, they bought…