Opinion Jimmy Muldoon

One minute reads: getting value from data

One of the major technical revolutions in modern times has been the cost of storing information. Storing petabytes of information is now relatively cheap. This has led to a culture in digital teams to store and track everything. I’m not against…

insight Opinion Jimmy Muldoon

100% off free advice on deep discounting

With reports this week of poor retail sales this Christmas, is it time for the industry to have a rethink? Almost every company I’ve ever worked with uses revenue targets as their KPI. It’s worked for years, so why change? The problem is setting a…

insight technology Opinion Jimmy Muldoon

Rage against the machine learning

Like all good buzzwords, machine learning (ML) has taken over and seemingly become an instinctive label for anything involving computers. Gartner have been saying machine learning is at ‘peak hype’ for the last year or so. I have no doubt that…