All tagged Insight

Opinion insight Jimmy Muldoon

100% off free advice on deep discounting

With reports this week of poor retail sales this Christmas, is it time for the industry to have a rethink? Almost every company I’ve ever worked with uses revenue targets as their KPI. It’s worked for years, so why change? The problem is setting a…

technology Opinion insight Jimmy Muldoon

Rage against the machine learning

Like all good buzzwords, machine learning (ML) has taken over and seemingly become an instinctive label for anything involving computers. Gartner have been saying machine learning is at ‘peak hype’ for the last year or so. I have no doubt that…

Opinion insight Jimmy Muldoon

Fail hard, learn fast

Great examples of website optimisation can be found from simple A/B tests. These days A/B tests extend beyond changing button colours, CTA text and page redirects. Utilising the enhanced features of modern optimisation tools can allow you to create…

Badger Life insight leadership David Wynne

Devising a Training Budget

We go to quite a lot of effort at Red Badger to find the right people to employ, people who will invest themselves in our company and what we’re trying to achieve; all very noble.  But as with all good relationships, it’s not just about the take but…