“Hyper-aware, hyper-connected and hyper-individual, Generation Z are challenging brands in search of a more equitable value exchange.”Chris Sanderson, Co-Founder, The Future Laboratory

Internal search analysis

With reports this week of poor retail sales this Christmas, is it time for the industry to have a rethink? Almost every company I’ve ever worked with uses revenue targets as their KPI. It’s worked for years, so why change? The problem is setting a…

Like all good buzzwords, machine learning (ML) has taken over and seemingly become an instinctive label for anything involving computers. Gartner have been saying machine learning is at ‘peak hype’ for the last year or so. I have no doubt that…

Great examples of website optimisation can be found from simple A/B tests. These days A/B tests extend beyond changing button colours, CTA text and page redirects. Utilising the enhanced features of modern optimisation tools can allow you to create…

In a digital first world, customer want ease and flexibility. Net Promoter Score (NPS) and Goal Achievement (GA) are often used as key measures of success for large websites – but in this ‘big data’ driven world is there space for these, more…

Tuesday 5th June in a trendy Hoxton loft saw over 100 attendees for the first product conference hosted by Amplitude. If you couldn’t attend here’s what you missed.

At Red Badger we’ve been delivering outstanding products for our customers for eight years. We help our clients solve problems and deliver real impact through innovation, transformation and culture. Because of this heritage, creating an Insights…

We go to quite a lot of effort at Red Badger to find the right people to employ, people who will invest themselves in our company and what we’re trying to achieve; all very noble.  But as with all good relationships, it’s not just about the take but…