Opinion Jimmy Muldoon

One minute reads: getting value from data

One of the major technical revolutions in modern times has been the cost of storing information. Storing petabytes of information is now relatively cheap. This has led to a culture in digital teams to store and track everything. I’m not against…

Opinion Jimmy Muldoon

One minute reads: data-driven design

At Red Badger we often lead our clients in developing user-centric designs and strategies for digital product development. More recently, however, we’ve been adding data-driven design strategies to the mix. These concepts are frequently thought of…

Delivery Opinion Jimmy Muldoon

One minute reads: a North Star in product delivery

At Red Badger our delivery teams often use a North Star metric to guide the way through product delivery. A good North Star tells you if the direction of travel your product teams are taking is having a positive or negative impact on your customers.

Opinion Jimmy Muldoon

One minute reads: mobile conversion rates

One metric that most eCommerce Product Owners look at is conversion rate. This is usually the number of orders in a day divided by the number of site visits. We trend this metric, we compare it week-on-week and year-on-year and we optimise our…