All tagged Opinion

Opinion Red Badger Team

What’s the mission beyond your product?

It’s time to rethink how we design and build products.

There’s much to celebrate about the status quo of product leadership in today’s business world. In practice, product thinking gives us a way to align everything a business is capable of around…

Opinion Sam Lake

Calculating your carbon footprint - a how-to guide

In case you weren’t aware, there is quite a lot of discussion about the current climate emergency we are facing. Earlier this year, a group of like-minded Badgers started ‘Green Badger’, an open forum and action group where we could discuss climate…

technology Opinion Gabrielle Popoola

How developing my first web page changed my life

A bit of background

There are several perks to studying computer science at university (you know - computers, science and being reminded that we can become the next Elon Musk). Sadly, learning web development isn’t one of them. So, I decided that I…

Badger Life Opinion Abi Coe

Your friend the impostor

We’ve all heard about impostor syndrome, the likelihood is that you have it, the fact that you’re reading this I would suggest makes it even more probable, after all around 70% of us do. Impostor syndrome doesn’t discriminate, it affects people at…

insight Opinion Jimmy Muldoon

100% off free advice on deep discounting

With reports this week of poor retail sales this Christmas, is it time for the industry to have a rethink? Almost every company I’ve ever worked with uses revenue targets as their KPI. It’s worked for years, so why change? The problem is setting a…

Opinion Harriet Adams

Retailers: Your customers are cheating on you

Loyalty doesn't exist any more. Well, not in the traditional sense. In this consumerist world, convenience is king. We don't really care how many points you give us or how many free coffees we get. We care about how good your product or service is,…

insight technology Opinion Jimmy Muldoon

Rage against the machine learning

Like all good buzzwords, machine learning (ML) has taken over and seemingly become an instinctive label for anything involving computers. Gartner have been saying machine learning is at ‘peak hype’ for the last year or so. I have no doubt that…

insight Opinion Jimmy Muldoon

Fail hard, learn fast

Great examples of website optimisation can be found from simple A/B tests. These days A/B tests extend beyond changing button colours, CTA text and page redirects. Utilising the enhanced features of modern optimisation tools can allow you to create…

technology Opinion Cain Ullah

Mobile Metamorphosis

Consumers are adopting new technologies at light speed and great customer experience is no longer appreciated, it’s expected. It’s difficult for companies with digital products and services to keep up. They are at risk of being disrupted by more…