All tagged Opinion

technology Opinion Gabrielle Popoola

How developing my first web page changed my life

A bit of background

There are several perks to studying computer science at university (you know - computers, science and being reminded that we can become the next Elon Musk). Sadly, learning web development isn’t one of them. So, I decided that I…

Badger Life Opinion Abi Coe

Your friend the impostor

We’ve all heard about impostor syndrome, the likelihood is that you have it, the fact that you’re reading this I would suggest makes it even more probable, after all around 70% of us do. Impostor syndrome doesn’t discriminate, it affects people at…

insight Opinion Jimmy Muldoon

100% off free advice on deep discounting

With reports this week of poor retail sales this Christmas, is it time for the industry to have a rethink? Almost every company I’ve ever worked with uses revenue targets as their KPI. It’s worked for years, so why change? The problem is setting a…

Opinion Harriet Adams

Retailers: Your customers are cheating on you

Loyalty doesn't exist any more. Well, not in the traditional sense. In this consumerist world, convenience is king. We don't really care how many points you give us or how many free coffees we get. We care about how good your product or service is,…

insight technology Opinion Jimmy Muldoon

Rage against the machine learning

Like all good buzzwords, machine learning (ML) has taken over and seemingly become an instinctive label for anything involving computers. Gartner have been saying machine learning is at ‘peak hype’ for the last year or so. I have no doubt that…

insight Opinion Jimmy Muldoon

Fail hard, learn fast

Great examples of website optimisation can be found from simple A/B tests. These days A/B tests extend beyond changing button colours, CTA text and page redirects. Utilising the enhanced features of modern optimisation tools can allow you to create…

technology Opinion Cain Ullah

Mobile Metamorphosis

Consumers are adopting new technologies at light speed and great customer experience is no longer appreciated, it’s expected. It’s difficult for companies with digital products and services to keep up. They are at risk of being disrupted by more…

Opinion Jen Speirs

Plastic is not fantastic

I’ve spent years patting myself on the back, self-congratulating “good-old-me” for always having my reusable fabric bag handy, for recycling my plastic containers and for saying no to plastic bags with my weekly food delivery. But recently my eyes…

Badger Life Opinion Andrea Moore

There’s no (P) I in Team. But there is a me.

A tale of using insight to build a highly creative tribe.

Predictive Index (PI) is a funny thing. You answer three questions and get a scarily accurate report back. It’s not quite the denial/acceptance realisation but there are stages of initial…