All tagged Opinion

Opinion Cain Ullah

Putting purpose at the heart of business

Cain Ullah, CEO of Red Badger, in an interview with Manny Amadi, CEO of C&E Advisory. Manny is a trusted advisor to some of the world's foremost companies, non-governmental organisations, trusts & foundations, and high-impact philanthropists. He has…

Opinion Harriet Adams

New product development in a brave new world

If I were to say that new product development was a key driver in business growth and profitability, I doubt many people would fall off their chair in surprise. But as we enter an unknown future with many businesses tightening their belts, now may…

Opinion John Godfrey

Slaying corporate risk after lockdown

If there’s one thing ‘digital’ these lockdown weeks have highlighted to everyone - it is the ability to move ideas into production quickly. We’ve seen an explosion of lean startups across enterprises, government and healthcare. As Sayna Nadella put…

Opinion Jimmy Muldoon

One minute reads: getting value from data

One of the major technical revolutions in modern times has been the cost of storing information. Storing petabytes of information is now relatively cheap. This has led to a culture in digital teams to store and track everything. I’m not against…

Opinion Jimmy Muldoon

One minute reads: data-driven design

At Red Badger we often lead our clients in developing user-centric designs and strategies for digital product development. More recently, however, we’ve been adding data-driven design strategies to the mix. These concepts are frequently thought of…

Delivery Opinion Jimmy Muldoon

One minute reads: a North Star in product delivery

At Red Badger our delivery teams often use a North Star metric to guide the way through product delivery. A good North Star tells you if the direction of travel your product teams are taking is having a positive or negative impact on your customers.

Opinion Jimmy Muldoon

One minute reads: mobile conversion rates

One metric that most eCommerce Product Owners look at is conversion rate. This is usually the number of orders in a day divided by the number of site visits. We trend this metric, we compare it week-on-week and year-on-year and we optimise our…

Opinion Red Badger Team

What’s the mission beyond your product?

It’s time to rethink how we design and build products.

There’s much to celebrate about the status quo of product leadership in today’s business world. In practice, product thinking gives us a way to align everything a business is capable of around…

Opinion Sam Lake

Calculating your carbon footprint - a how-to guide

In case you weren’t aware, there is quite a lot of discussion about the current climate emergency we are facing. Earlier this year, a group of like-minded Badgers started ‘Green Badger’, an open forum and action group where we could discuss climate…

technology Opinion Gabrielle Popoola

How developing my first web page changed my life

A bit of background

There are several perks to studying computer science at university (you know - computers, science and being reminded that we can become the next Elon Musk). Sadly, learning web development isn’t one of them. So, I decided that I…

Badger Life Opinion Abi Coe

Your friend the impostor

We’ve all heard about impostor syndrome, the likelihood is that you have it, the fact that you’re reading this I would suggest makes it even more probable, after all around 70% of us do. Impostor syndrome doesn’t discriminate, it affects people at…

insight Opinion Jimmy Muldoon

100% off free advice on deep discounting

With reports this week of poor retail sales this Christmas, is it time for the industry to have a rethink? Almost every company I’ve ever worked with uses revenue targets as their KPI. It’s worked for years, so why change? The problem is setting a…

Opinion Harriet Adams

Retailers: Your customers are cheating on you

Loyalty doesn't exist any more. Well, not in the traditional sense. In this consumerist world, convenience is king. We don't really care how many points you give us or how many free coffees we get. We care about how good your product or service is,…