All tagged Opinion

Opinion insight Jimmy Muldoon

100% off free advice on deep discounting

With reports this week of poor retail sales this Christmas, is it time for the industry to have a rethink? Almost every company I’ve ever worked with uses revenue targets as their KPI. It’s worked for years, so why change? The problem is setting a…

Opinion Harriet Adams

Retailers: Your customers are cheating on you

Loyalty doesn't exist any more. Well, not in the traditional sense. In this consumerist world, convenience is king. We don't really care how many points you give us or how many free coffees we get. We care about how good your product or service is,…

technology Opinion insight Jimmy Muldoon

Rage against the machine learning

Like all good buzzwords, machine learning (ML) has taken over and seemingly become an instinctive label for anything involving computers. Gartner have been saying machine learning is at ‘peak hype’ for the last year or so. I have no doubt that…

Opinion insight Jimmy Muldoon

Fail hard, learn fast

Great examples of website optimisation can be found from simple A/B tests. These days A/B tests extend beyond changing button colours, CTA text and page redirects. Utilising the enhanced features of modern optimisation tools can allow you to create…

Opinion technology Cain Ullah

Mobile Metamorphosis

Consumers are adopting new technologies at light speed and great customer experience is no longer appreciated, it’s expected. It’s difficult for companies with digital products and services to keep up. They are at risk of being disrupted by more…

Opinion Jen Speirs

Plastic is not fantastic

I’ve spent years patting myself on the back, self-congratulating “good-old-me” for always having my reusable fabric bag handy, for recycling my plastic containers and for saying no to plastic bags with my weekly food delivery. But recently my eyes…

Badger Life Opinion Andrea Moore

There’s no (P) I in Team. But there is a me.

A tale of using insight to build a highly creative tribe.

Predictive Index (PI) is a funny thing. You answer three questions and get a scarily accurate report back. It’s not quite the denial/acceptance realisation but there are stages of initial…