At Red Badger our delivery teams often use a North Star metric to guide the way through product delivery. A good North Star tells you if the direction of travel your product teams are taking is having a positive or negative impact on your customers.
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Happy April Fool’s! Here at Red Badger, we spend our days creating and building transformative digital products for all kinds of consumer problems - that’s not a joke. With our playful spirit in mind, we thought we’d create a list of 12 of our top…
This started as an internal hot topic - why do people so often misunderstand what ‘product’ means? As we talked through various opinions, it dawned on me. The word is the problem. It’s being used to describe so many things. From our day-to-day…
Despite up to 96% of all innovation projects failing to make any return on investment and 97% of large businesses believing digital innovation to be critical to their future success, how do organisations find the balance between challenging the…
In September, we partnered with Amplitude, an advanced analytics tool that helps companies build better products. They do this by providing valuable retention data which is normally too complicated to access through Google Analytics or Adobe.
Our delivery team work hard to tackle problems and work through issues with practical solutions, and sometimes they share their successes and learnings with the press.
After a short stroll down Deptford’s Creekside, the sky blue T-shirts of the volunteers came into view. Past hidden industrial units, artist’s spaces and railway arches there appeared an iridescent box glimmering in the sunshine of the hottest day…