Opinion insight Jimmy Muldoon

100% off free advice on deep discounting

With reports this week of poor retail sales this Christmas, is it time for the industry to have a rethink? Almost every company I’ve ever worked with uses revenue targets as their KPI. It’s worked for years, so why change? The problem is setting a…

Opinion Harriet Adams

Retailers: Your customers are cheating on you

Loyalty doesn't exist any more. Well, not in the traditional sense. In this consumerist world, convenience is king. We don't really care how many points you give us or how many free coffees we get. We care about how good your product or service is,…

Mike Altendorf

Will cars become the new mobile?

It seems slightly crazy to be talking about ‘the new mobile’. It seems like mobile only recently became the new mobile and I can’t even remember what it was before that. Such is the speed of change in this digital world of ours that simply by…

UX & Design Sinem Erdemli

The Design Sprint at Red Badger

At Red Badger, we typically start projects by gathering insights and working out initial concepts. This allows us to understand the users, identify a scope for the project with clients and prepare design assets for development. Also known as ‘sprint…

leadership Cain Ullah

Spree Commerce – The future of E-Commerce?

Red Badger are always looking at new ways of working with regard to our tech stack as well as our process engineering methods. Our focus is on helping our clients to realise benefit as quickly as possible.

technology Cain Ullah

Choosing the right way to go mobile

With retailers going out of business at the rate of 50 a year no-one can afford to get mobile wrong

The importance of the mobile channel to today's retailers won't come as a surprise to anyone involved in technology buying decisions in the retail…