Harriet Adams

Product is an ecosystem not an end result

This started as an internal hot topic - why do people so often misunderstand what ‘product’ means? As we talked through various opinions, it dawned on me. The word is the problem. It’s being used to describe so many things. From our day-to-day…

UX & Design Sinem Erdemli

Onboarding, end of life and everything in between

“Thank you for signing up!”Phew. You finally got them. Perhaps you’ve teased your latest paying customer with a free month to their annual subscription, or lured them in with shiny promises that’ll change their life. Whatever the reason, they bought…

Strategy Sinem Erdemli

Service Blueprint for validating ideas

Today, the competition amongst online retail businesses to gain customers and to keep them happy is fierce. Running a good business requires more than just selling a high-quality product. Customers now demand excellence in their experiences and are…