The hospitality sector has been a rich hunting ground for digital disruptors. For those prepared to do things differently or go above and beyond expectations, there has been a receptive audience and underserved customer demand.
All tagged Strategy
- Badger Life
- UX & Design
- Mission Beyond
Learning from your mistakes and improving on your successes quickly is an essential skill practiced by leading organisations. They never rest. They always look for ways to improve.
Off-the-shelf digital software or products are great for solving a particular problem, but they often aren’t fit for purpose when it comes to delivering seamless experiences for guests.
Colin Neil, Adyen’s SVP of Business Development spoke to me recently for Adyen’s latest podcast series, Retail Reawakened. On the show, we discussed the future of retail and spoke about the brands getting loyalty right.
Guest engagement and satisfaction will be the benchmarks upon which your hotel will either thrive or fail. If your strategy isn’t focused around these key metrics then you’re falling behind.
Years of tactical technology investment have meant many hotels and hospitality organisations are now built on piecemeal platforms, outsourced services, stand-alone solutions or rigid one-size-fits-all solutions.
Medicines and Healthcare products Regulatory Agency (MHRA) approached Red Badger to create a bespoke Agile Delivery Framework in line with the Government Digital Service Technology Code of Practice to enable faster and better decision making and…
Boel Ferguson, an experienced interactive media executive, has joined Red Badger as an Executive Board Advisor.
Boel’s passion lies in building and developing teams to deliver sustainable business growth. Her experience ranges from delivering…
Despite up to 96% of all innovation projects failing to make any return on investment and 97% of large businesses believing digital innovation to be critical to their future success, how do organisations find the balance between challenging the…
As we try to find our sunglasses and strip off our preemptive layers of chunky knits, we read some pretty neat things and you can too below.
At Red Badger we’ve been delivering outstanding products for our customers for eight years. We help our clients solve problems and deliver real impact through innovation, transformation and culture. Because of this heritage, creating an Insights…
First coined in the mid 20th century, the term “speculate to accumulate” refers to the need invest (at some degree of risk) in order to make meaningful gains. In other words; roll the dice, take a punt, have a gamble.
If you haven't heard the term "Digital Transformation" I'm jealous. It's everywhere. In fact, it's almost lost all meaning and been relegated to just another buzzword. It's obvious that every organisation needs to transform in one way or another,…
Prioritisation is a necessary evil of every product development lifecycle. Deciding what to build, where to focus limited resources and what customers segments to target are questions that face every organisation on a day to day basis. So with this…